Thanks a lot my friend Dr.Farah Usmani for inviting me for a Mughal evening to read from my Book

Thanks a lot my friend Dr.Farah Usmani for inviting me for a Mughal evening to read from my best-selling book The Modern Mughal Mentality: New Strategies to Succeed in India and the Global Marketplace:

Thanks a lot  Farah for arranging this wonderful Author Reading and Signing  for my book at your beautiful home in Manhattan New York. on April 9,2016. The evening was true Mughal style with beautiful shenai music in the background with rose petals immersed in water in silver beautiful vessels giving not only nice aura to the setting but also took everyone present to the era of Mughals of India. There were beautiful silk Cushions of Emperor Shahjahan and his queen Mumtaz Mahal on the royal vintage style sofas.

 There were sumptuous appetizers and Mughal inspired culinary extravaganza prepared by Farah . Farah and myself have been friends since childhood. Although Farah and her sister Nuzhat were senior to me in class but we bonded instantly for the first time we met through our mothers who were best of friends. This evening was dedicated to our mothers who both have left for their Heavenly abode At the beginning of the program Farah and myself talked about our mothers and how their friendship led to our friendship. There was no birthday of mine without Farah and Nuzhat since we met. Everybody present liked the concept presented in my book and appreciated hard work done by me. It was a gathering of close friends to celebrate my success of my book becoming a best-seller in a category as well as hot #1 new release in a category at Amazon.

"I believe that the flourishing Indian economy is due to both Jugaad and a striving for greatness that modern Indians inherited from their Mughal influenced history.  Thus, I named my book The Modern Mughal Mentality, which can be defined as “fusing lofty ambitions with practical and innovative ways of maximizing resources to achieve your objectives.”

Linking Mughal Emperors to modern business giants is nothing new. The Mughal Emperors of India believed that "A good name for kings is achieved through lofty buildings..." Like their architecture, their business legacy was also known to be one of the greatest in the world; an indicator of their powerful civilization. Eventually, the word Mughal, which was the Arabic pronunciation of the word Mongol, morphed into the word “Mogul” in the English language, and is still used to describe a very successful and wealthy businessman."- The Modern Mughal Mentality.

To see the photographs of the event please go to the following links:


About the Book

 The Modern Mughal Mentality  transforms hardships and difficulties into success stories by introducing the Jugaad Management Principle Business Model, which can be applied to any business, anywhere.

For the purpose of this book, the term Jugaad will be defined as “obtaining your objectives by maximizing resources through thinking out of the box.” 

Following this new business model will inspire all types of companies around the world, no matter how big or small, to create innovative mentalities, products, and strategies. The Modern Mughal Mentality  reveals ways in which companies everywhere can benefit from this new business model. 

It also reveals ways in which western companies can learn to be successful in India.  Executives of multi-national corporations, government officials, and even American and global small business owners who have no plans to do business in India will benefit from the innovative and revolutionary approach to maximizing resources that The Modern Mughal Mentalitydelivers.

Multi-sector success stories illustrate the various components of the Jugaad Management Principle Business Model. Specific questions in the “Modern Mughal Mentality Exercises” at the end will guide the reader through putting the Jugaad Management Principle Business Model to work for their business.

Implementing the model can lead to increased profit, maximized resources, and a more efficient way of dealing with today’s turbulent economy. The Modern Mughal Mentality alsoidentifies international opportunities in various industries – providing practical solutions to take the guesswork out of the equation.

The Modern Mughal Mentality’s  four chapters reveal how the same mentality, which has enabled India to enjoy economic success in today’s turbulent times can radically transform any business. The Jugaad Management Principle Business Model can be used to maximize resources and increase profitability in many sectors.  Success stories, important lessons to remember, and opportunities for growth in both India and around the world are given. The “Modern Mughal Mentality Exercises” at the end leads the reader to think creatively and use The Modern Mughal Mentality  to create innovative and cost-effective solutions to problems on their own. Regardless of where the reader lives, or what type of business they run, they will be able to improve their bottom line by implementing these changes.

Photo galleries of magical moments that led to the birth of The Modern Mughal Mentality  give the readers of my book an opportunity to see some of my special moments and provide them another unique way to connect to this book.

 To know more about me please visit the following websites:

Cheers and Enjoy reading!

Dr.Afshan Hashmi


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